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Mindset

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Virtual Company Visit to Beiersdorf

Today, my students and I followed an invitation for a virtual company visit at Beiersdorf, the Hamburg-based market leader in the cosmetics industry with the vision “to become the number one skin care company in the world”. It was already our second visit. This time, Julian Kupfer and Vincent Tissinie gave us first-hand insights into the company´s digital transformation program Digital Fast Forward. We learned about the new role of IT as being a proactive business partner and value generator following the mission of Change IT. Lead IT. Love IT. The strategy actively involves managers and employees through new digital and participative instruments. The goal is to create a culture that embraces change and to shape a growth mindset. Many thanks to Julian and Vincent for sharing their inspiring concepts and ideas!

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My new book on Digital Transformation is out now!

My new book “Digital Transformation in Business Practice” is available. In 20 articles from managers, consultants and scientists, specific opportunities and challenges of digital transformation in the business context are covered. Subjects are clustered in four main chapters: Mindset & Skillset, Leadership & Culture, Roles & Actors, and Technologies & Tools. To give decision-makers guidance on how to deal with digital transformation, each article ends with specific recommendations to overcome its challenges. Enjoy reading and feel invited to send me a feedback!

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Surfing the wave through a virtual semester!

Finally, a semester with unexpected learnings has been completed. Due to the corona pandemic, my students and I were able to develop our growth and digital mindsets. Very quickly we moved to a webinar set-up and became aware of the opportunities offered by tools like Team, Webex and Zoom – with the latter to be my personal favourite. Still, to give lectures in presence is why I once chose the job of being a professor. Stay healthy and see you in the seminar room!

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My trainings and workshops moved to the virtual space!

As an impact of the pandemic and due to the flexibility of my clients, I moved my trainings on change management for a technological market leader and several workshops to develop a vision, mission & values statement for the integrated management system of a large international corporation to the virtual space. For sure: presence and f2f communication in reality cannot be fully substituted. Still, tools like MS Teams and Webex – complemented by Miro, Mentimeter and others – offer a lot of features and functions that work great.

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