This week, I am on a brief research trip to FOM´s cooperation university Universidad Católica San Antonio de Murcia (UCAM) to take part in the tribunal of a doctoral thesis on value based performance measures. I have been there a couple of times before, and visiting UCAM is always a very enriching experience. It is located in the lovely Monastery of Los Jerónimos (18th century) with its baroque church, which was declared a National Historic-Artistic Monument.